Charlotte, N.C. (August 29, 2017) – The Central Intercollegiate Athletic Association (CIAA) announces its partnership with Aloompa, a creator of innovative products for live music concerts, sports, conferences and community events, to name a few.

The two organizations will collaborate on the production of a mobile application that is expected to launch in Winter 2017. It will be available for fans to download via iTunes and Google Play.

Throughout 2017, hundreds of festivals and events have been using Aloompa to power their on-site experiences and create memorable moments for fans and brands, including BET Experience, New York Comicon, X Games, Outside Lands, and more.

“We are beyond excited to partner with Aloompa and create a product that will enhance the CIAA basketball tournament experience for our students, alumni and fans,” said Commissioner Jacqie McWilliams. “Each year, we strive to find more progressive and innovative ways for attendees to blend the athletic, social, educational and professional components of our annual tournament, and I believe this is a great start to our efforts for the 2018 Tournament.” 

A few core features the app will include are: ticket purchase and hotel information; an official event schedule from which fans can create their own lineup according to the events they want to attend; tournament bracket; GPS map; performer & event details; stream of conference news and social media posts; points of interest such as restaurants, exhibitors and vendors.

To celebrate its launch, fans will have a chance to win a CIAA Experience grand prize by downloading the app and filling out an entry form.

“Aloompa is honored to have been selected by the CIAA to develop their tournament’s mobile application,” said Stefany Reed, Director of Business Development.  “Our goal is to provide an app that is not only functional and customizable, but creates a memorable experience for the entire CIAA fan base who downloads and uses the mobile app during tournament week.”

 For more information on the 2018 CIAA Tournament visit, For more information about the conference, visit


About the CIAA

Founded in 1912, the Central Intercollegiate Athletic Association (CIAA) is the first African American athletic conference and one of the most recognized conferences in Division II. The CIAA conducts 14 championships attended by more than 150,000 fans from around the country. Headquartered in Charlotte, North Carolina, the CIAA is governed by the Presidents and Chancellors of its 12 member-institutions: Bowie State University, Chowan University, Elizabeth City State University, Fayetteville State University, Johnson C. Smith University, The Lincoln University of Pennsylvania, Livingstone College, Saint Augustine's University, Shaw University, Virginia State University, Virginia Union University and Winston-Salem State University. For more information on the CIAA, visit For more information on the CIAA Basketball Tournament, visit, like us on Facebook and follow us on Twitter and Instagram.


About Aloompa

Aloompa creates innovative products for all live events, including music, food, sports, conferences & community events. At the core of Aloompa's products is FestApp, a mobile app platform that boasts an a-la-carte menu of features from schedule sharing to GPS mapping. Aloompa's state-of-the-art proximity platform, Presence, powers incredible attendee experiences and provides never-before-seen insight into attendee behavior. When combined, these products are used to create memorable experiences for fans and brands at events. In 2017, hundreds of festivals and events will use Aloompa to power their on-site experiences, including New York Comicon, Outside Lands, Electric Forest, X Games, Rodeo Houston, Electric Daisy Carnival and more.

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