Charlotte, N.C. (May 31, 2018) - The Central Intercollegiate Athletic Association (CIAA) made a significant impact during the 13th hosting of its annual men’s and women’s basketball tournament in Charlotte, North Carolina.

This year’s tournament delivered record attendances at many of the conference’s annual community service events, crowned Virginia Union University men’s and women’s basketball teams as tournament champions and created welcoming atmospheres both in-arena and at other official events, while boosting the local economy.

CIAA Tournament By The Numbers

Approximately, $1.6 million were raised in scholarship funds for current and future students to receive an education across the CIAA's 12-member institutions.  These dollars are generated from support provided by our sponsors, alumni and fans who purchase tickets, and tax dollars generated from visitors traveling to town to be a part of the CIAA tournament experience.

According to the 2018 CIAA Post-Tournament survey and economic impact report conducted by the Charlotte Regional Visitors Authority:

  • $28.8 million in direct spending was made by visitors on hotel accommodations, local transportation, food, shopping and entertainment during their tournament week stay
  • $9.7 million in indirect spending was made by local businesses who increased their advertising and communications efforts, and purchases of miscellaneous supplies and services to meet the incremental demand of CIAA tournament visitors
  • $12 million in labor wages were earned by the high volume of workers needed to support activities during tournament week and re-spent by those employees within the local economy.

These figures combine for a total economic impact of $50.5 million, which is a 6.5 percent increase from 2017, and supportive of 436 jobs.

“This year’s tournament was truly a homecoming celebration for CIAA students, alumni and fans,” said Commissioner Jacqie McWilliams. “We are grateful for the continuous support of our alumni and fans who attend from near and far, member institutions, and local and national partnerships. The combined efforts play a key role in the annual successes of the CIAA Basketball Tournament, and we look forward to forging stronger partnerships with the hospitality community to ensure that the support of our alumni and fans can benefit our CIAA institutions.”  READ MORE

Get the latest updates