Food Lion Announces 2017 CIAA Tournament Week Activities

COMPANY CELEBRATES 23-YEAR PARTNERSHIP BY LAUNCHING SOCIAL MEDIA CAMPAIGN TO FEED FAMILIES AND OPENING FOURTH FOOD PANTRY AT CIAA SCHOOL


 

Food Lion Announces 2017 CIAA Tournament Week Activities

COMPANY CELEBRATES 23-YEAR PARTNERSHIP BY LAUNCHING SOCIAL MEDIA CAMPAIGN TO FEED FAMILIES AND OPENING FOURTH FOOD PANTRY AT CIAA SCHOOL

 

SALISBURY, N.C. — Food Lion announced today its continued support of the Central Intercollegiate Athletic Association (CIAA) Tournament by sponsoring several CIAA fan favorite events and launching a social media campaign aimed at engaging the public to help feed hundreds of families.

Food Lion will also launch its fourth CIAA on-campus pantry at Virginia State University in Petersburg, Va., on Friday, Feb. 17., continuing its commitment to eliminating hunger on college campuses. In the past two years, Food Lion also opened on-campus pantries at Winston-Salem University in Winston-Salem, N.C., Johnson C. Smith University in Charlotte, N.C., and Livingstone College in Salisbury, N.C.

“Food Lion is proud to be a part of the CIAA’s 2017 tournament to show our continued support for our communities surrounding the 12 CIAA schools,” said Dave Bass, Central Division vice president for Food Lion, including the Charlotte region. "This year we are also asking fans to help us celebrate our 23-year partnership with CIAA by using #BallinOnHunger. Every time you and your friends use this hashtag on social media, Food Lion will donate five meals, up to 23,000, to local families in our CIAA communities who are hungry."

As a corporate CIAA partner and the only retail grocer partner, Food Lion will again serve as the title sponsor for the 2017 Food Lion CIAA Women’s Basketball Tournament, which begins Tuesday, Feb. 21, and concludes Saturday, Feb. 25, at the Spectrum Center. Food Lion also is sponsoring the Miss CIAA scholarship pageant on Saturday at the Spectrum Center.

In addition, Food Lion is sponsoring many family-friendly activities, including:

Food Lion Fresh: Food Lion will have one of a kind recipes and samples made by their professional chefs at the Food Lion Fresh Flavor Stage inside the Charlotte Convention Center. 

Fans also can view teams put their Food Lion knowledge to the test in head-to-head trivia to win great prizes.  The events are held from 5 p.m. to 10 p.m. on Feb. 23 and 24, as well as 1 p.m. to 6 p.m. on Feb. 25. 

Food Lion Food Lion Day at the CIAA: Food Lion invites its customers and fans to participate in Food Lion Day at the CIAA on Friday, Feb. 24 at Spectrum Center. The all-day event will feature interactive games, premium giveaways and Food Lion’s scholarship check presentations.   

  • Food Lion Miss CIAA Competition: Food Lion will officially crown Miss CIAA 2017 and present scholarships to the winner and first and second runner-ups on Saturday, Feb. 25, at 11:25 a.m. on the main court inside Spectrum Center. Food Lion Feeds will also present a $2,000 check to the local food bank in the town of the queen who received the most votes from the community. There will also be opportunities for media to interview the winner after the crowning. The twelve contestants include: 
    • Miss Bowie State University Sheila Matthews
    • Miss Chowan University Melissa Hernandez
    • Miss Elizabeth City State University Brittney Lamb
    • Miss Fayetteville State University Aaliyah Tate
    • Miss Johnson C. Smith University Myracle Stevenson
    • Miss Lincoln University Janaya Joyner
    • Miss Livingstone College Jacqueline Baines
    • Miss St. Augustine’s University Re'Shae Green
    • Miss Shaw University Bethany King
    • Miss Virginia Union University LaRae Gilliard
    • Miss Virginia State University Ebony Acton
    • Miss Winston-Salem State University Kiana Rushdan

 Food Lion has been a CIAA Sponsor for 23 years providing more than $4 million in scholarships to students. All events are free for attendees, excluding the basketball tournament games. For more information go to https://www.foodlion.com/promotions/ciaa-2017/ 

About Food Lion

Food Lion, based in Salisbury, N.C., since 1957, has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates. By leveraging its longstanding heritage of low prices and convenient locations, Food Lion is working to own the easiest full shop grocery experience in the Southeast, anchored by a strong commitment to affordability, freshness and the communities it serves. Through Food Lion Feeds, the company has committed to provide 500 million meals to individuals and families in need by the end of 2020. Food Lion is a company of Delhaize America, a U.S. division of Zaandam-based Royal Ahold Delhaize Group. For more information, visit www.foodlion.com.

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