The Central Intercollegiate Athletic Association (CIAA) Men’s and Women’s Basketball Tournament, hosted in Charlotte, North Carolina, produced an economic impact of $55.6 million in 2015 in spite of inclement weather. This figure is an increase of 19 percent from 2014.
Hotel occupancy also showed an increase from 2014 with a combined growth in Uptown Charlotte and overall Mecklenburg County hotels of 5.4 percent in 2015; according to the 2015 CIAA Basketball Tournament Economic Impact Study conducted by the Charlotte Regional Visitors Authority (CRVA).
“The CIAA Tournament contributes $30 million in direct visitor spending to Charlotte’s economy annually. Not only does the tournament boost the city’s economic base, but it also contributes to Charlotte’s reputation as a rising destination that embraces diverse audiences and offers a plethora of intellectual, cultural, social and recreational opportunities. The CIAA’s relocation to Charlotte is yet another example of the city’s appeal as a great place to live and work,” say CIAA Board of Directors Chairman and President of Johnson C. Smith University, Dr. Ronald L. Carter.