The Central Intercollegiate Athletic Association (CIAA) Men’s and Women’s Basketball Tournament, hosted in Charlotte, North Carolina, produced an economic impact of $55.6 million in 2015 in spite of inclement weather. This figure is an increase of 19 percent from 2014.

Hotel occupancy also showed an increase from 2014 with a combined growth in Uptown Charlotte and overall Mecklenburg County hotels of 5.4 percent in 2015; according to the 2015 CIAA Basketball Tournament Economic Impact Study conducted by the Charlotte Regional Visitors Authority (CRVA). 

“The CIAA Tournament contributes $30 million in direct visitor spending to Charlotte’s economy annually. Not only does the tournament boost the city’s economic base, but it also contributes to Charlotte’s reputation as a rising destination that embraces diverse audiences and offers a plethora of intellectual, cultural, social and recreational opportunities. The CIAA’s relocation to Charlotte is yet another example of the city’s appeal as a great place to live and work,” say CIAA Board of Directors Chairman and President of Johnson C. Smith University, Dr. Ronald L. Carter.

For more information about the CIAA Conference visit TheCIAA.com. For more information on how to purchase tickets and book your hotels to the 2016 CIAA Tournament visit, CIAATournament.org.

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