The newly designed website, CIAATournament.org, was re-launched to provide fans with an interactive experience and centralized hub for all news and official game and event information related to the annual tournament.
Fans can now purchase tickets and book hotel rooms for the 2016 CIAA Tournament, which will be held at the Time Warner Cable Arena, February 23-27, by visiting CIAATournament.org. Hotels can also be reserved by calling 1 (844) 293-6678 on Monday-Friday from 8:30 a.m. until 9:00 p.m.
The CIAA established a new partnership with ConferenceDirect, a global meeting solutions company, to assist in improving the fan housing program, which was first introduced during last year’s tournament. The partnership was formed as a result of evaluating feedback shared in a survey the CIAA distributed to its fans shortly after the conclusion of the tournament. The CIAA listened and worked tirelessly through the new partnership with ConferenceDirect to provide individual incentives for fans who book through the housing program such as; discounts on room rates, special amenities, networking due to centralized location of available hotel options, reduced travel time and cost by providing access to hotels in close proximity of official tournament events, and guaranteed room reservations with a customer service team advocating for the fans if a problem arises with their hotel.
“We gauged the thoughts of our fans on areas we could improve their tournament experience. After evaluating the results, we found that customer service and communication with the housing program to be the main takeaway,” said CIAA Commissioner, Jacqie McWilliams. “The conference reviewed several housing management companies and elected to move forward with ConferenceDirect, as they seemed to best fit our current needs for a fan base of our size and their overall industry experience.”